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Are You A Closet FrontPage User?In webmaster circles, fessing up to being a FrontPage user is akin to inviting your mother as your date to your senior prom: you just don't do it. In fact, admitting that you simply use a WYSIWIG editor can often be enough for experienced webmasters to quietly chuckle, look at you with a "someday you'll learn" look, and give you a nice pat on the back encouraging you to keep learning. 'Real' webmasters know three things: 1) Hand coding is the only way to make a website look nice, 2) The more your web programming looks like the screen from "The Matrix", the better your website will be, and 3) that FrontPage was actually programmed by Beelzebub himself. |
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Getting Started with HTMLThis document is a generic introduction to HTML, the language used for World Wide Web documents ("WWW pages"). Some familiarity with WWW as a user (reader of documents) is assumed, but with regard to HTML no previous knowledge is assumed. |
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Seven Tips for Successful Keyword ResearchBefore you set out to march your way to the top of search rankings you'll need to take a good survey of the terrain ahead. You need to do a good amount of keyword research. Surprisingly, many webmasters seem to have stepped past this important starting point, and doing so has most definitely set obstacles, some impassable, in their path. Keyword research is the only way to approach SEO with informed expectations. How competitive are the keywords you are optimizing for? What keywords are you including in your link building efforts? What will it take to succeed? Answering these questions ahead of time makes all the difference. |
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The Importance of Meta Tags: Providing the Human TouchFor the uninitiated, meta-tags are pieces of code within your website that contain information about each page. These tags are supposed to tell search engines and users what the page is about. If you're a little rusty on your Internet jargon, here's a primer. There are essentially three types of meta-tags that concern most marketers: |
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The Three Principles of HTML Code OptimizationJust like spring cleaning a house, the html code of your web pages should get periodic cleaning as well. Over time, as changes and updates are made to a web page, the code can become littered with unnecessary clutter, slowing down page load times and hurting the efficiency of your web page. Cluttered html can also seriously impact your search engine ranking. |
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Understanding HTML Color CodesWhen I help people with web pages, I encourage them to edit the HTML directly and not rely on programs like Microsoft FrontPage or Adobe GoLive to layout their pages. One of the things that most people have a hard time grasping is what HTML Color Codes mean and how they work. |
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