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Marketing Optimization 101 for BlogsTruth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. |
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Maximizing Your Internet Marketing StrategiesDeveloping a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role. |
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Online Media Planning 101: What You Need To KnowBy now, everyone knows the Web is for real. Online purchasing is already up 33% in 2006 and online advertising is expected to grow more than 30% this year. But if you ask most marketers about online media planning, you’re likely to get a confused look, followed by "we’ve heard of it, but don’t know much about it." Despite the rapid growth in online advertising, very few marketers have experience or insights into online media planning. There’s a reason for that. But before we look at today’s environment, let’s take a quick look back at traditional media planning. |
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Second Life MarketingSecond Life is a 3-D virtual world built entirely by its residents. This new world was released in 2003, before blogs and user-generated content hit the mainstream. Needless to say, Second Life was way ahead of its time. |
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Seven Offline Viral Marketing IdeasRecently I participated in a forum discussion about offline marketing – that is using more traditional marketing offline to drive traffïc to your website or blog. I can still remember the first time I saw a URL in a TV commercial and how cool I thought that was. |
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Small Business Marketing: How Much Follow Up Is Enough?One of my clients recently asked me the following question... "So I have the new prospects and I send them 'Good to meet you' cards. In three months I send them another card ... then what? How do I develop and build relationships with busy interior designers so they'll think of me for decorative painting?" |
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The 6 C's Of Marketing UnleashedOkay, so we have all learned about the 4P's of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C's, however, is a not a concept that replaces the 4 P's; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing. |
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The 7 Most Common Marketing MistakesWhen marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you're willing to make, and the optimal timing for your marketing campaign. |
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