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Find a Business or PersonSEO: Search Engine Optimization
SEO 101: Should I Put my Business Name in the Title Tag?The html title tag of a web page's html header is the single most important "on page" element when it comes to search engine optimization. That being said, is the best use of this valuable real estate served by including your business name in the title? Chances are the answer is a resounding "no!" |
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SEO as a Dirty BusinessIn real life, presidential election campaigns are run behind closed doors and their actors often play dirty tricks on each other; for "All's fair in love and war." The final purpose of the game is political supremacy. Power. In SEM... the top of Google's SERP. From Graywolf's "How to Be a Dirty Digger" to Greenberg's "The Saboteurs of Search" we learn that online marketing and politics play on similar grounds.That the search engines can be manipulated is no secret, but most SEOs try a positive approach and define their strategies as ethical or "white-hat." |
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SEO By Owner in Three Easy StepsYou have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself |
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SEO Changes - Are Your Sales Dropping as Your SEO Rankings SoarTraditionally, SEO was all about gaining higher rankings for the most important keyword phrases. That was early in the game and back then, some people believed that was ALL you needed. After all if you show up number one for the best keywords then you must become a winner. But then as search engine marketing evolved, people learned that it was not enough just to have top rankings for the right key phrases, but we learned the importance of being able to provide content that compelled the visitor to take action. No one benefits if they click on your number 1 page and just leave again by clicking the back button. |
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SEO Explained For People with Real JobsDespite our widespread acceptance and use of the internet - I am always surprised by how many people really have no idea what SEO (search engine optimization) is about. They instinctively know WHY they like to click on that first listing in the natural results; but they don't have the first clue HOW it got there. Making matters worse is the fact that the internet world is largely unregulated and still being figured out - so it seems that everyone has their own "best practice" and definitions of things like SEO. |
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SEO For Local MarketsMany brick and mortar companies that are catering to their local clientele find it hard to SEO for local markets despite targeting the best keywords. Quite naturally this is not a surprising matter as many of them, although efficient in running their off line businesses, typically stumble over two critical blocks. |
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SEO for Traffïc with Content vs. Ranking with LinksBy Joel Walsh
It's simple. Just add content. Simply having keyword-optimized pages of content on your site won't rank you high for competitive search engine keywords – that's a fact of life. But keyword-optimized content can really bring in the traffïc for low-competition and unique keywords. The low-competition and unique keywords are typically longer multi-word variants of the keyword. For instance, instead of "search engine ranking," "ranking for search engine traffïc niche keywords." If you have lots of pages of optimized content–and you optimize well – all the search engine traffïc from these low-competition keywords will really add up. Plus, you'll usually get more repeat visitors and type-in traffïc, too. Just picture this realistic example of traffic-building with content vs. ranking-building with links. Company A invests $5,000 for link-building in order to rank for a competitive keyword. Company B invests the same amount, only in content. Company A and Company B: each start out on equal SEO footing: equally old websites with the same amount and quality of content, same content management systems, the same PageRank and quantity, quality, and relevance of inbound links. Company A's research reveals that $5000 is just the amount needed to get on the first page of Google for a target keyword that should deliver 100 unique visitors per day if the site ends up in the first position. They dutifully get inbound links optimized for that keyword, following all SEO best practices. Three months and $5,000 later, the site is stuck somewhere toward the bottom of the second page of Google search results for the target keyword. Six months later, they've actually sunk a bit lower in the SERPs. The good news is that the site is getting some traffïc from the links built and from the lowly search engine position, but nowhere near the 100 visitors/day they were hoping for from search results. Company B, meanwhile, had content written around a long list of keywords with little or no competition in the search engines, using up-to-date search engine copywriting techniques. They've been enjoying a growing stream of visitors to their site almost since the first page of content was added. Three months later, the site's search engine traffïc has grown by a hundred unique visitors per day, or 3,000 per month. Moreover, Company B's repeat visitor traffïc has also jumped. Type-in traffïc has increased, presumably as visitors forward the URLs of useful pages to their friends. Page views are up, too, not only from more repeat visitors and type-in visitors, but also from first-time search visitors staying longer and browsing more pages. Six months later, the website's content has built a loyal following on the net, generating even more repeat visitors. The search engine traffïc is as good as it ever was. What happened? Pitfalls of Link-Building for Search Engine Ranking Company A thought it had a fairly sure thing: build enough optimized links for the keyword, taking care not to trigger search engine penalties. Yet as they've discovered, there is no sure thing when it comes to search engine rankings:
Meanwhile, the fundamental advantage of pursuing low-competition keywords is that, by definition, it's much closer to being a sure thing. Advantages of Web Content SEO
In conclusion, when you look at SEO, don't forget that your number-one goal is not to rank high for a certain keyword, but to get more search engine traffïc. In some less competitive sectors, high rankings may still be a realistic and effective proposition. But increasingly, ranking high for competitive keywords is no longer the best way to get traffïc.
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SEO Linking StrategiesSearch Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. To document all of these things would require a significant number of pages and research that goes beyond the scope of this article. |
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