Search Engine: Google
How To Protect Your Site From A Google PageRank DropFor the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 - higher is better. High PR sites or pages receive most of the traffïc for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web. |
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Is Google Entering Web 2.0?Of the four new product announcements made at Google Press Day, Google Co-op looks to have the greatest potential impact. This service allows users to subscribe to the "bookmarks" of experts in hopes that the relevance of search results will be improved. |
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Is Google No. 1 Forever?Google is without a doubt the world's number one search engine. According to the research firm Neilsen/NetRatings, Google's share of the global search market in February 2006 was 48.5%, more than double the 22.5% share its nearest rival Yahoo saw. Having been the engine of choice for nearly five years, Google is synonymous with search. Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majority of SEOs. |
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Is Live The Death Of Google?Dig into any self-labeled "SEO forum" and you'll probably find some neatly organized categories along the lines of "Google," "Yahoo," and "MSN". Checking the amount of activity in each will reveal the inclusion of Yahoo, and especially MSN, seems to be a mere "courtesy" on the part of the forum founders. Microsoft has been trying to change this for some time now, and the newly branded "Windows Live" is their latest attempt to do so. Will all those vacant MSN forums be lively any time soon? The short answer is "no," read on to find out why. |
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Microsoft Going After GoogleGates is worried about Google and has been for a while. For years, observers have watched Microsoft, imagining the frantic pacing behind closed office doors in the executive suites, waiting for something major to happen. There have been articles about the rearrangement of furniture around the board table and the flinging of furniture across Steve Ballmer's office but, for the most part, very little of substance has been written about Microsoft's plans to deal with Google. That's because, until recently, the moves Microsoft has made have appeared to be either cosmetic and internal, or clumsily executed and easily thwarted. This week, work that's been happening in the background is showing fruit. |
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Pushing Bad Data Google's Latest Black EyeGoogle stopped counting, or at least publicly displaying, the number of pages it indexed in September of 05, after a school-yard "measuring contest" with rival Yahoo. That count topped out around 8 billion pages before it was removed from the homepage. News broke recently through various SEO forums that Google had suddenly, over the past few weeks, added another few billion pages to the index. This might sound like a reason for celebration, but this "accomplishment" would not reflect well on the search engine that achieved it. |
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SEO With Google SitemapsA Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google's mind - and it can tell you a lot about what Google thinks of your website! |
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The Death of Google Adsense And Other MythsRecent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profits and income flatline... seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst. |
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