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BLOW AWAY THE GO BUTTONWant a pulldown navigation selection bar that does not require the use of a GO button? Here you are. Just cut and past into your document following the instructions below: |
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Competing with the Big GuysWhen starting a business or web site on the Internet, it is often easy to become intimidated by large companies or web sites offering similar services to you. While you may not be able to match the million dollar advertising budgets, or employee numbers of your competitors, there are many things you can do to make your business or web site stand out from the rest. The aim of this article is to provide you with an approach, and the motivation to take on those competitors you never thought you could match! |
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Consumers Search Before BuyingWhen hunting for stronger sales, it is wise to go where the game is. When the game gets very much smarter, wise hunters learn to adapt. - quote found inscribed in obscure cave formation near Fernwood BC. |
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Cornerstones of an Effective WebsiteJust about everyone has a website today. Certainly, if you're in business one way or another, you have a website. And people have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your website is designed to do, there are a few primary objectives you should keep in mind before you start building. |
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Do You Make These Mistakes With Your Web Site?Often, small businesses will put minimal information along with their contact information on their web sites and think that's probably good enough. But today's web visitors are looking for something more, and lots of good quality content is a great way to deliver value to your visitors and build credibility for your business. |
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Earning Customer Trust OnlineBuilding customer trust online is a combination of good branding, good design, and good content. A website needs all three components to be successful in creating a climate of trust that encourages sales. Branding is about finding a specific idea that you stand for, finding a way to own that idea in a credible way, and ultimately building a total trust that you will always deliver. |
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Easy Cross-Promotion TacticsOne simple example of good cross-promotion is swapping business cards with another business in your area. The idea is to find a related, yet non-competing operation, give them a stack of your cards to hand out and take a stack of their cards in exchange. |
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Essential Programs For Your Virtual ToolboxAs an online marketer and webmaster, there are a number of tools that you will want in your virtual toolbox. To get you started, I have scoured the net to find some of the best programs to help webmasters improve their sites, their rankings, and their productivity. Best of all, each one of these tools is free. We'll start with one of my favorites. |
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Five Tools for Spying on Your CompetitionThe next spy tool will enable you to explore a website's history and how it has changed over time. You can find all of this information at http://www.archive.org. Many of you have probably heard of the Internet Archive. However, you may not realize that it is an extremely powerful tool for spying on your competition. Using this free and simple tool you can discover: |
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Free or Low Web Hosting.A hosting company assumes that most of the sites they carry are either very young and not yet "found", or virtual billboards- also called vanity sites. The resources of each server is then balanced to handle the anticipated load of the total number of sites hosted on each box. |
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