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Turn Customer Complaints into AssetsVirtually every organization encounters customer complaints from time to time. Sometimes it is easy to get caught up in the complaints and to lose track of how many satisfied customers say nothing at all. Even worse, sometimes it is hard to remember just how valuable a customer complaint can be to the organization. Contrary to how it may feel to be the recipient of a customer complaint, it is a wonderful opportunity if embraced with commitment and integrity. You can turn customer complaints into valuable assets. |
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Using New Content to Build LinksSometimes, link building is more than just searching out sites to request links from. Sometimes you have to get creative in how you build links. In this article, we look at another way of building links that doesn't really require you to go out and search for relevant sites to request links from. |
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Using Testimonials for Maximum EffectAnyone who's been in marketing for more than a day understands the value of customer testimonials. Better than any other form of proof (logical argument, data, endorsements), they can prove particular claims that the marketer wants to make about his product. |
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VIRTUAL ROAD RAGEWith so many new people hopping on the Information Superhighway of late, it has been getting to be like the Long Island Expressway during Friday night rush hour. I have been getting some rather unusual mail recently, not directed at me, but having to do with some interesting issues. It is not my intent to be the Ms. Manners of the Internet, but perhaps a few words on "How to be nice" couldn't hurt. |
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Web 2.0: The Next Big Thing or the Evolution of a Technology?Is it a movement? A revolution? Perhaps a new paradigm? Or, is it a bunch of hype designed to sell a bunch of new software? Just what is Web 2.0? |
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Web Accessibility: What You Should KnowThere is a lot of talk these days with regard to proper development practices and accessible web design. If you don't think any of this applies to you or your website, you probably don't understand exactly what this is all about. Web Accessibility refers to the practice of creating websites that will be useable for people of any ability or disability. Many things come into play when accounting for a person's eye sight, mobility, auditory and logic skills. |
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Web Color Chart
The following colors will look the same on all broswers and on all platforms.
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Web Usability and Accessibility Are As Important As Search Engine ProminenceSo you've optimised your website, done the keyword research, got the backlinks and everything is ethical. You're sitting proudly on the first page of the search results. Or you've set up a pay per click campaign, bid on your keywords, created some ads and performance tracking is in place. Again, you're at the top of the pile. Either way, you're visible and people are visiting your website. But visitors aren't converting into leads, prospects or customers. What's going wrong? Well your website may be visible, but is it connecting? |
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