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Website Content - It's All About The Why?Every week I get asked to look at business websites and tell the owners why they're not getting the results they want. Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web. Some have incorporated do-it-yourself audio and video and some even had this media professionally produced; still the results stink. Why? |
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Website Writing Tips From a Copy VeteranWhen I joined my first London ad agency 40-something years ago, the copywriting department was presided over by a lapsed genius who beat into me a number of immutable copy principles. These precepts, which are as valid now as they were then and which have helped me shift truckloads of product worldwide, apply to all types of promotional writing. They apply even more so to selling on the Internet, where do-it-yourself copy is the norm rather than the exception. In the old days, very few serious advertisers wrote their own material. Today, they do so as a matter of course simply because the technology allows it. |
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What Does Your Website Content Say About You?As much time as business website owners put into finding a good web designer, it's amazing how little time gets spent in actually creating the website content - also known as the sales copy. This is the content that will help the customer make a decision whether to take action - or leave. |
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What's In Your Launch Box?As a small business entrepreneur, you are savvy enough to know that branding isn't just for large multinational corporations. However, when it comes to branding there is still too much attention given to colors and designs and not enough given to achieving brand power. Visibility and repetition are the keys to success and can even overcome average designs. |
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Who is Making Money On the Internet?We are going to discuss some of the different types of businesses on the net and how they make their money. We will then discuss some basic "internet business models" you can use to make money online as many people still don't understand the concept of these business models. There are only four basic types of companies doing business with any impact in cyberspace today: |
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