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Find a Business or PersonHow Affiliate Programs Work
What Makes an Affiliate Program Successful?Amazon.com's affiliate program is so successful because it effectively links commerce and content and takes advantage of the respective strengths of Amazon.com and its affiliates. All kinds of people might buy books online, because there are books on a huge number of subjects. By itself, Amazon.com can attract a lot of these people, but there are many more readers who surf the Internet but wouldn't think to go shopping at Amazon.com. Either they haven't heard of it or the lure of books alone does not entice them. Some other subject, let's say car engine repair, does entice such a reader, however, and so he seeks out Web sites covering that subject. If his favorite engine repair Web site were to recommend and offer a good engine repair book, he would happily purchase it online. If that Web site sends him to Amazon.com to buy the book, Amazon.com gains a customer it may never have had without the referral. If the customer is happy with their purchase and the service they receive, he might also buy more books on the site. |
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Who Are Affiliate Programs For?Most affiliate network service agreements prohibit offensive content, but generally speaking, any Web site could be involved in an affiliate program. Although they are commonly called merchants, Web sites don't even need to sell anything to benefit from having affiliates. A lot of content-based Web sites get most of their money from advertisers, which are attracted by high traffic numbers. Because of this, traffic translates directly into profit for these sites. Pay-per-click affiliate programs are an excellent way to increase traffic. |
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